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India is unraveling into a hotspot for businesses that want to tap the pulse of the populace gravitating towards social media platforms. As of 2020, India had about 518 million social media users. This is expected to increase as infrastructural bounds around internet connectivity get resolved. Social media presents a golden ticket to brands who want to engage target audiences and maximize customer retention. Online user engagement requires specialists with an elusive set of expertise in customer psychology and digital marketing. As a result, job openings in marketing have become a mainstay on job portals.
A key point to note, however, is that job competition is proportionate to vacancies. Research suggests in 2020, professionals had to hustle 30% more for jobs than in 2019. It is safe to assume that job seekers have had to compromise on either compensation or workplace quality.
That doesn’t have to be the case.
NIIT, a premier skill development & training conglomerate of India has come up with the
Full Stack Digital Marketing Programme. This 20-week part-time online certification is founded on the academic principles of nurturing job-worthy skill mastery. It speaks directly to the recruitment demands of multinational corporations that need certified digital marketing practitioners. NIIT has a pan-India network of 800+ hiring agents, who engage actively with its placement support division to maintain their organizational headcount with a productive workforce. Upon course completion, students are certain to receive job offers complementing their newfound knowledge with a minimum salary assurance of Rs.3LPA*.
NIIT has re-introduced the Full Stack Digital Marketing Programme in 100% online mode. With a rich history of alumni for the classroom version of this course in pre-pandemic years, NIIT continues to sell out its batches for virtual sessions. Here are the top highlights of the program that are validated by student testimonials.
Marketing is best learned from experiential training. Operating automation tools is a skill-enhancer for professionals whose theoretical principles are already strong. For this reason, instructors adopt a project-based learning methodology that trains students to manage digital marketing campaigns and earn hands-on experience with the toolkits. To stir up an entrepreneurial spirit within the students, they’re tasked with establishing, managing, and scaling self-owned digital properties. This trial and error approach allows even business owners to learn critical concepts at NIIT and upscale their operations online.
The immersive learning pedagogy at NIIT promotes technical mastery of over 40 tools and platforms that include Wix, Giphy, Insta Shorts, Google Analytics, and PPC ads to name some. Following program completion, students have the know-how to earn the following certifications:
- Google Ads Certification
- Google’s Digital Garage: Fundamentals of Digital Marketing Certification
- YouTube Certified Program
- Facebook Certified Media Planning Professional
- Facebook Certified Digital Marketing Associate
To enable future-ready individual contributors the training modules focus on the following subsets of marketing:
- Website design
- Search Engine Optimization
- Social Media Management
- Pay Per Click Marketing
- E-commerce optimization
Since the program is part-time, weekend sessions suit both working professionals and applicants who’re pursuing full-time scholarly degrees in their discipline. For this reason, the average age of subscribers for the Full Stack Digital Marketing Programme is between 21-25 years.
COVID-19 was a harsh reminder of the fact that nothing can be taken for granted. Even the topmost formal education institutions rescinded job offers from graduates. Job assurance was forgotten as a thing of the past. That is until now. In digitizing its state-of-the-art advanced certifications, NIIT goes a step beyond to offer job assurance for eligible students with a minimum CTC* threshold. The following exit profiles will be open for students vis-a-vis the Full Stack Digital Marketing Programme:
- Digital marketing specialist
- Brand marketing specialist
- Social media analyst
- SEO specialist
NIIT’s industrial tie-ups stretch across the league leaders in the BFSI and IT sectors. Pan-India organizations tie-up with NIIT for their talent acquisition needs. The program duration is designed to accommodate enough bandwidth for grooming exercises and ensure the build-up of essential business skills in each individual. This includes sharing interview guidebooks, mock tests, and personal conduct manuals to leave a lasting impression.
Placements are assured as students top-up technical competencies with desirable people traits. Data for H1-2021 suggests an NIIT student takes an average of 8.75 days to land a job after course completion. Of all the learners appearing for interviews, 84% receive job offers within 3 interviews whereas 33% of learners convert their very first interview to land a job. During the aforementioned period, 94% of students were placed within 30 days of graduating from the program.
Affordable Payment Plans
NIIT provides an equal opportunity ground for all learners. Having played the role of a flagbearer for mass upskilling, the institution takes all the necessary steps to welcome a multi-ethnic, and social mix of applicants for its online programs. To implement this core philosophy, NIIT offers flexible payment plans with customizable EMI options. With a verifiable heritage, NIIT is bringing to life an online ecosystem for deep-skilling that enables students to pay once they start earning on the job.
Achieve Your Dream Job with NIIT
NIIT is a Brandon Hall winner in multiple categories. This speaks volumes for its quality of upskilling programs. It has a footprint in over 30 countries and an alumni network of over 38 million globally. Apply now for the Full Stack Digital Marketing Programme and walk in the successful footsteps of all those, who rule the roost in their respective domains.
NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. It ranks among the world’s leading training companies owing to its vast and comprehensive array of talent development programs. With a footprint in over 30 countries, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions. NIIT incubated, StackRoute, as a digital transformation partner for corporates to build multi-skilled full stack developers at scale.